AMZER partners with India’s Croma

10-Mar-2016 #India-US Source: India Inc
Amzer, the US-based mobile accessories company, has decided to launch its new range ‘FitZer’ of Bluetooth enabled fitness wrist bands in India in partnership with Croma, the Indian retail chain for consumer electronics and durables. Rishi Raj Goel, vice president, business sevelopment, AMZER, said: "The company is launching its first wristband variant FitZer Ka, at a price of Rs 2,999 on March 10 in an exclusive partnership with Croma for offline and online sales in India. "We will also introduce IoT solutions and other wearable technology-based products later this year.” The company is optimistic about market opportunities in India and is also expected to launch FitZer Ki and FitZer Ku models of wearable wrist devices soon.
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